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MGSM Workshop | Creating Enduring Value: Cradle to Cradle Innovation and Design 


When: June 30, 2009
8:30am to 5:pm
Where: Alliant International University | San Francisco Campus
One Beach Street
San Francisco, California  94133
United States
Linda Pyle

Registration Information
Online registration is available until: 6/30/2009
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The Marshall Goldsmith School of Management Knows Green

Introducing New Executive Education Opportunities in 2009-010

Creating Enduring Value: Cradle to Cradlesm
Innovation and Design

One Day Open Workshop | June 30, 2009 | Alliant - San Francisco Campus

Creating Enduring Value is an interactive workshop blending EDG’s innovation best practices with the Cradle to Cradle framework developed by William McDonough and Michael Braungart to create the next industrial revolution.

We are living in a unique moment in time, and Cradle to Cradle principles provide inspiration and guidance on how to use eco-innovation as a driver of new product development, enhanced quality, competitive advantage, revenue growth, and brand benefit. The program offers practical answers for how business and the environment can thrive—together.

Through video-based case studies, expert insights, and team exercises, EDG’s facilitators will educate and challenge participants to transform their thinking and innovate for the future. This workshop was developed in collaboration with MBDC and William McDonough + Partners Architecture and Community Design.

  • Core concepts of the “Next Industrial Revolution”
  • Leading by Design
  • Cradle to Cradle design principles and practices
  • The Ladder of Sustainability
  • Innovation tools and practices including how to grow good ideas into enduring value propositions and how to harness collective intelligence to increase the chance of an idea’s commercial success.

Participants will have the chance to learn and apply workshop concepts to their own important work challenges.

Lisa Friedman, Laszlo Gyorffy and Herman Gyr are partners in the Enterprise Development Group (EDG), a consulting and training firm specializing in business strategy, innovation best practices, sustainable design, and leadership development for businesses facing complex change.

EDG consultants and trainers have been working since 1986 to enable leaders and their teams to look courageously into the future, and to build innovative responses to what they see into their products and organizations as quickly as possible.

William McDonough is America’s pre-eminent Green Design Architect

For more information contact:
Linda Pyle @ 858.635.4696 or .

Alliant is a private, nonprofit university and an equal opportunity employer and educator accredited by the Western Association of Schools and Colleges.

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